Current:Home > Stocks'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean -CapitalSource
'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
View
Date:2025-04-13 19:38:13
In just a few weeks, the highly anticipated second season of Korean television series "Squid Game" will premiere on Netflix. In conjunction with the hype, language-learning app Duolingo is partnering with the streaming service on a new, interactive campaign.
Duolingo and Netflix announced the launch of their "Learn Korean or Else" campaign on Tuesday. The campaign, which combines Duolingo's silly approach to learning new languages, and the high-stakes nature of "Squid Game," encourages fans to learn Korean ahead of the season two premiere of the series on Dec. 26.
Duolingo Chief Marketing Officer Manu Orssaud said in a news release that the campaign comes after the platform saw a 40% increase in users learning Korean after the release of the first season of "Squid Game" in 2021.
Additionally, about 13% of hours watching Netflix in the U.S. last year was on non-English titles, with Korean, Spanish and Japanese stories attracting the largest audiences, Netflix Vice President of Partner & Brand Marketing Magno Herran said in a news release.
"We discovered there were a lot of shared traits between Duo the Owl and the Pink Guards − both very determined and menacing. So we made it official and gave Duo a Pink Guard uniform and ultimately created something we know fans will love and talk about, cheering A-ssa! in celebration," Herran added.
Holiday deals:Shop this season’s top products and sales curated by our editors.
Campaign features new games, videos and music
A new, limited-edition TikTok filter has been released as part of the campaign, inspired by the game Red Light, Green Light in "Squid Game." Users test their Korean language skills with voice-activated challenges to beat the game. TikTok users do not need to be a registered Duolingo member to utilize the filter.
Netflix's music lab also created a new Korean pop remix of the original, ominous song, "Pink Soldiers." The song is called "Korean or Get Eaten" and the lyrics are performed in both English and Korean. The song will be available for streaming on Spotify at 10 a.m. ET on Wednesday.
A large portion of the "Learn Korean or Else" campaign involves advertising. Duo the Owl dressed as a Pink Guard will be displayed in advertisements on Netflix's ad-supported platform and billboards in Los Angeles and New York City, a news release said.
This is not the first time Duolingo has partnered with a streaming service to promote language learning. Last year, Duolingo and Crunchyroll, an anime streaming service, launched a campaign to promote learning Japanese through fan-favorite anime shows like "Naruto" and "Dragon Ball Z."
Is Duolingo free?
Yes, signing up for Duolingo is free. The platform also offers a paid version called Super Duolingo, which includes no ads, personalized lessons and other features.
What is the release day of 'Squid Game' Season 2?
Season 2 of "Squid Game" releases on Netflix on Thursday, Dec. 26.
Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at [email protected].
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
veryGood! (9)
Related
- SFO's new sensory room helps neurodivergent travelers fight flying jitters
- Shooter who killed 5 people at Colorado LGBTQ+ club intends to plead guilty to federal hate crimes
- In new filing, Trump lawyers foreshadow potential lines of defense in classified documents case
- Woman who sent threats to a Detroit-area election official in 2020 gets 30 days in jail
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- Biden to meet with congressional leaders on national security package
- Proposed Louisiana congressional map, with second majority-Black district, advances
- 'I was being a big kid': Michigan man's 7-foot snow sculpture of orca draws visitors
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- An investigation is underway after police raided the wrong Ohio house, sending baby to ICU
Ranking
- This was the average Social Security benefit in 2004, and here's what it is now
- 'I was being a big kid': Michigan man's 7-foot snow sculpture of orca draws visitors
- A timeline of the investigation of the Gilgo Beach killings
- Bernie Sanders forces US senators into a test vote on military aid as the Israel-Hamas war grinds on
- Federal Spending Freeze Could Have Widespread Impact on Environment, Emergency Management
- Michael Strahan's Daughter Isabella Details Last Day of Brain Cancer Radiation
- Qatar and France send medicine for hostages in Gaza as war rages on and regional tensions spike
- 3 men found dead outside Kansas City home after reportedly gathering to watch football game
Recommendation
Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
Supreme Court could reel in power of federal agencies with dual fights over fishing rule
Analysis: North Korea’s rejection of the South is both a shock, and inevitable
Top Chinese diplomat says support of Pacific nations with policing should not alarm Australia
Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
A Guide to Michael Strahan's Family World
How watermelon imagery, a symbol of solidarity with Palestinians, spread around the planet
Integration of EIF Tokens with Education